Marketing

The marketing of a film is very important as it informs the audience about the film, and getting the correct ways of marketing is essential because different forms of promotion will be more effective to different demographics. As my target audience is people ages 17-26, I believe that the best ways for me to advertise my film would be through things such as social media and YouTube, as this are the forms of promotion that will be most effective to my target audience as they are the main age group to use these social media sites.

The poster and advertising banner that I will use to promote my film will be the original ending to the film that I was going to have, with the hooded character holding the golf club up above his head. This will then create an arrow pointing toward the title of the film (Vengeance). I will then have the main actor’s names at the bottom of the poster and advertising banner. This should be successful as it will engage the audience and hopefully make them want to go to the cinema to watch the whole film.

Another way that I am going to promote my film is through the use of Guerrilla advertising. This is where an act is put on in the middle of a city, and will engage the attention of people passing. These people will then get their mobile phones out and share it to all their friends. This is a very good way to advertise as it costs little to do (which will be beneficial to a small film company) and will be very successful and reach a wide amount of people, if it gets shared through social media sites.