Evaluation 4

The target audience that I am targeting my film towards the age group between 17-26 year olds as my market research showed that this type of film is most suited to. However, there are lots of different age groups that I could have targeted my film towards. As I have selected this target audience, they will have certain tastes in different things, and will enjoy doing things that other age groups wouldn’t tend to do.

This age group is at an age where they are constantly using technology and are on their smart phones constantly. This age group has grown up with this technology and are can easily adapt to changes in technology. As all of this age group use their smart phones, and are also constantly on their social media apps, it is fairly easy to show them something and promote a film in a large way, showing lots of people. This makes the marketing of the film easier as you could just advertise on social media, and it would show the advert to a lot of the target audience.

I believe that this target audience would enjoy my film as it is of a genre that they enjoy, and involves the conventions of many other successful thriller films. As my target audience is aimed towards both males and females, my film will, and has, include elements that will attract both genders. I have included violent scenes in my opening and would include more of these scenes and would use more graphic scenes in the rest of my film. This would be tailored towards the male audience and is a convention that males enjoy to see in thriller films. Because I will include fairly graphic scenes in the film the BBFC rating will have to be at least 15. This is a certificate that would be ideal to my film, as it attracts my target audience because there is violence in it, and eliminates people under the age of 15 from watching the film. This however isn’t a problem as there aren’t many people under the age of 15 who watch many thriller films. My film would also be suited to females as it would include psychological questions asked towards the audience, and makes them think about the film after coming out of the cinema, like The Others for example. This is something that females like in thriller films, and prefer watching a film that includes this, rather than a film that contains gory scenes. I would aim to merge both popular conventions in my film so that the film would appeal to both genders, by having both graphic scenes and including some psychological questions that make the audience think about the story narrative.

My target audience would also enjoy films such as The Others, Pyscho, Cape Fear, Sutter island etc., because these films use conventions of thriller films that appeal to my target audience and both genders.