Research and Planning- Marking

I really liked Jamie's introduction, analysis of his preliminary and especially his post on title sequences. He demonstrated an excellent knowledge of the different types of opening and their various impacts on audiences. At the same time, he was able to make insightful comments about the approaches of the specific films that he had chosen to discuss. He showed a detailed knowledge of the thriller genre and it was a shame that he did not explore his mood boards in any detail. I thought his analyses of Se7en and Cape Fear, showed a really good analytical approach and insight into the task. It was a shame that his analysis of Se7en missed out the full opening and focused solely on the title sequence.

Jamie's audience research was in depth and informative although I would have liked to have seen some more evidence rather than just conclusions. The nature of blogs could have afforded some more variety here- video/podcast etc. 

Jamie showed evidence of his thought processes in putting his film together. His brief showed a good understanding of how he wanted his audience to react. I liked his font but it doesn't work on the background of his opening! His work on props, lighting and costume showed an understanding of how directorial choices have an impact on the audience's reading of the film but it was a pity that these were so brief. His work on the BBFC was too short- he could have explored the workings of the relevant ratings (15 and 18) and could have even used examples to illustrate his understanding.

The post on Problems in particular demonstrated how Jamie's idea evolved and adapted but the editing diary was too short and somehow set in the future??!

Jamie's marketing post showed an awareness of marketing strategies but there was very little specifically in terms of ideas. He mentioned 'an act' for guerrilla advertising but did not specify what. He described a film poster when surely it would have been better to have produced it!

Jamie's early posts demonstrate a good understanding of the task and an excellent ability to communicate his ideas. However, it is as if he ran out of time towards the end as his posts became shorter and there was very little in terms of variety of posting style on the blog. He communicated an understanding of appropriate research methods but increasingly, as the blog moved into the planning stages, the work became less thorough.

Jamie  14/20