Sunday, 30 April 2017
Marketing
The marketing of a film is very important as it informs the
audience about the film, and getting the correct ways of marketing is essential
because different forms of promotion will be more effective to different
demographics. As my target audience is people ages 17-26, I believe that the
best ways for me to advertise my film would be through things such as social
media and YouTube, as this are the forms of promotion that will be most
effective to my target audience as they are the main age group to use these
social media sites.
The poster and advertising banner that I will use to promote
my film will be the original ending to the film that I was going to have, with
the hooded character holding the golf club up above his head. This will then
create an arrow pointing toward the title of the film (Vengeance). I will then
have the main actor’s names at the bottom of the poster and advertising banner.
This should be successful as it will engage the audience and hopefully make
them want to go to the cinema to watch the whole film.
Another way that I am going to promote my film is through
the use of Guerrilla advertising. This is where an act is put on in the middle
of a city, and will engage the attention of people passing. These people will
then get their mobile phones out and share it to all their friends. This is a
very good way to advertise as it costs little to do (which will be beneficial
to a small film company) and will be very successful and reach a wide amount of
people, if it gets shared through social media sites.
Changes made
I had to make lots of changes to my original film that I was
going to do. Originally I was going to have the masked character hold up the
golf club and about to hit it over the head of my other character. I changed
this however because I had a very good shot of the seated character’s shadow
disappearing. I decided to use this shot over the alternative shot as I believe
that it is more effective, showing the disappearance of this character, which
could give connotations of him dyeing for example, which would be an area that
the whole film would cover, having the character fighting for his life and
being put in near death situations., always with the possibility of him dying.
Another change was a change that I was forced to make as I
was unable to do. This was using sound effects in my opening. I was originally
going to have sound effects of heartbeats and footsteps, as I believe that
having these things will make the seated character more relatable to the
audience, and the footsteps of the hooded character makes him seem more
menacing towards the audience. This is because the footsteps seem like the
character is circling them and makes them seem more intimidating towards the
audience, along with the low angle shots looking up at him which shows his
dominance and power, and automatically makes the audience fearful for the other
character.
I also had to cut out some of my shots from my story board
as I was either unable to film them, or I had alternative shots that were more
preferable than the original ones from my storyboard.
Editing diary
Friday 14th April
After filming a couple of days previously, I put together
all of my footage, and put music over the top of it. I tried to fit the film to
the music that I have chosen and cut the footage when the music builds up, as
it would look more professional than otherwise done. I also tried to leave
enough space in between cuts to have enough time for the credits to be
displayed and read. This was also part of my selection of my music, as I tried
to pick a piece of music where I could edit to easily, and display the credits
easily upon. I did encounter some difficulty when doing this, trying to match
the edit, exactly to the music and believe that it could be improved even more.
Wednesday 19th April
After doing this editing, I still needed to put in the
opening where I would put in the production companies and distribution
companies’ names beforehand. I had left time in my film to put this in as I
know that the opening should be around 2 minutes long. I also then put in the
names over my footage. I have used a strange looking text when doing this, to
add to the uneasy effect of the opening, that I hope my opening gives across.
Problems
I faced various problems in the process of making this film
opening, and had to overcome these problems, finding solutions to try and solve
this.
One problem which I encountered was that a couple of weeks
before I was scheduled to film, one of my actors refused to be in the film.
This was a big problem that I faced as I needed to find somebody new, who was
willing to act at short notice. Luckily however I did find somebody who said
that they were willing to feature in my film. This could have been a serious
problem for me, as I may not have been so lucky and found somebody else to act
in my film, and could have possibly missed my deadline, or not have given
myself enough time to evaluate or ask for audience feedback.
Another problem that I faced was (as stated previously)
trying to get copyright free music. As I was unable to use music that is owned
by somebody, I wasn’t allowed to use it is a piece of media that I am saying
was made by me. Therefore, overcame this problem by downloading copyright free
music, that still fitted with the genre and overall feel of my opening title
sequence.
A third problem that I faced was trying to film my whole
film at sunrise. I planned to do this however nobody that I talked to was
willing to get up early enough to film at this time in the morning. This could
have resulted in me not having any footage and unable to post anything as my
final and finished opening. To overcome this problem decided to only film my
flashback at the early hours of the morning. To make my other footage look
darker, without filming in the morning, I was forced to use filters to make the
scene look a lot darker than it actually was on the day of filming.
A problem that I could have faced would have been not having
enough footage. I would notice this when editing and finding that there isn’t
enough footage to fill the whole soundtrack, and two-minute target length I was
given. I ensured that this wouldn’t happen to me by making sure that I filmed
more than I needed, and made sure that I had spare footage that I wouldn’t
need, and would become unused.
I also faced unpredictable problems such as the weather. I
was originally going to have my film opening in the rain. However due to the
weather being unpredictable, and me having no influence in the weather, this is
one factor of my film that I had no control of and had to adapt to as I wasn’t
able to do exactly what I wanted.
Another problem that I faced was trying to get sound effects
for my opening. I did want to have sound effects in my opening, however found
it very difficult to download sound effects as I would have had to pay a
subscription to the site to access the sound effects. I was originally going to
have a sound effect when it cuts to the flashback of the fairground ride. I was
also going to have a sound effect of footsteps and heartbeats very quietly
throughout the opening. This would have added to the effect of the opening and
in my opinion would have improved it.
A final problem that I faced was trying to get the match on
action shots. The match on action isn’t necessarily what needs to happen in my
opening as it mainly cuts to a completely different type of shot, medium shot
to extreme close up for example. I did however need to make sure that nothing
changed drastically from scene to scene. I did have a slight problem that I
realised whilst editing that there is a shot of the characters rolling up their
sleeves, and the sleeves are rolled back down in the next scene which is a
mistake of the opening, and should have been done differently. I also found it
fairly difficult to piece it together and cut the clips with the piece of
music. A couple of the cuts are in fact slightly out of time with the music,
and is something that I had to try and do to the best of my ability.
Risk assessment
Whilst filming there are a lot of risks that could result in
problems, which I will need to take precautions to prevent from happening.
One risk when filming would be the safety of people on the
filming se, as there are some very dangerous props that will be used, including
a knife, a golf club and some rope. A risk of having a sharp knife on the set
would be somebody could easily get seriously injured, by falling on it, or
cutting themselves for example. The same risk applies with the golf club, as
somebody could accidently stand on the bottom and the club ending up hitting
them, or somebody hitting someone with the golf club. The rope could also be a
risk, as it could be put round somebodies neck. To prevent these from
happening, I will ensure that the knife and golf club are put is safe places
where nobody could accidently fall on, or stand on. I will also ensure that all
the people that are acting in my film are responsible and won’t stupid with the
props that are being used, and won’t throw knifes for example.
Another risk would be that somebody might fall over on the
uneven ground or fall over into the trees. This could be a risk as it might be
something that could happen at any time, and could very easily happen as the
ground is very uneven at the location where I am filming. One possible way that
this could be prevented is to ensure that everyone is wearing appropriate
footwear. This should ensure that nobody will fall over, and that the risk will
be eliminated.
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